MyLab Marketing with Pearson eText Access Code for Global Marketing
| By: | Mark Green;Warren Keegan |
| Publisher: | Pearson Education (US) |
| eText ISBN: | 9780134900216 |
| Edition: | 10 |
| Copyright: | 2020 |
| Format: | Online Resource |
Expires on May 16, 2027
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
For global marketing courses.
Familiarize students with global marketing and the global business environment
Global Marketing's environmental and strategic approach outlines the major dimensions of the global business environment. The text offers authoritative content as well as analytical tools that prepares students to successfully pursue careers in global marketing or related areas.
The 10th Edition features up-to-date examples of questions, concerns and crises facing real international markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting marketing around the world.