The School and Community Relations
| By: | Edward H. Moore; Don H. Bagin; Donald R. Gallagher |
| Publisher: | Pearson Education (US) |
| Print ISBN: | 9780135210659 |
| eText ISBN: | 9780135210819 |
| Edition: | 12 |
| Copyright: | 2020 |
| Format: | Reflowable |
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The theory, research, and practice of communication planning The field of school and community communications is rapidly evolving and becoming more complex. Focusing on successfully implementing communication activities with both internal and external audiences, The School and Community Relations is a widely used resource for overcoming these emerging complexities. Drawing on theory and research, the text stresses the generation of communication outcomes that far surpass simple dissemination of information, proactively identifying and engaging the right audiences. The 12th Edition has been extensively updated with school communication expert interviews, video resources, communications tools, and more.