Entrepreneurship: Starting and Operating A Small Business
| By: | Steve Mariotti;Caroline Glackin |
| Publisher: | Pearson Education (US) |
| eText ISBN: | 9780135637876 |
| Edition: | 5 |
| Copyright: | 2020 |
| Format: | Online Resource |
Expires on May 16, 2027
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For entrepreneurship courses.
A comprehensive, practical approach to starting a business
Entrepreneurship: Starting & Operating A Small Business untangles the complex economic, financial and professional considerations surrounding business ownership and operations. Balancing real case studies with thoughtful instruction, the text helps students develop a business plan step by step. This approach allows them to internalize different aspects of business ownership at a self-guided pace.
The 5th Edition features substantially revised content and cases. Students will be well equipped to start drawing up a business plan immediately, enhancing their experience both in and out of the classroom.