Managerial Economics and Strategy
| By: | Jeffrey Perloff;James Brander |
| Publisher: | Pearson Education (US) |
| eText ISBN: | 9780135640944 |
| Edition: | 3 |
| Copyright: | 2020 |
| Format: | Online Resource |
Expires on May 16, 2027
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For managerial economics courses.
A problem-based approach that uses real-world issues and examples from actual markets
Managerial Economics and Strategy uses modern theories, business examples and real data to illustrate how economic principles impact business decisions. Coverage of contract theory, behavioral economics, game theory, and pricing tools, along with economic problem sets and steps on how to solve them, are especially useful to future managers.
The 3rd Edition features new discussions, mini cases and exercises. With this text, students will be well-prepared to apply what they've learned to their decision-making in the real world.