The Practice of Public Relations

For public relations courses.

PR coverage with an emphasis on ethics and contemporary, real-world applications

Featuring a practical approach that favors reasoning, justification and applications that work, The Practice of Public Relations prepares students for contemporary PR work in the changing landscape of the 21st century. Seitel's writing marries his experience in the field with a light-hearted, energetic prose.

The 14th Edition includes recent cases with an emphasis on diversity and ethics, using examples that span several fields and countries. It remains the most visual text on the market and most comprehensive in its discussion of social media as it relates to public relations.