2019 MyLab Marketing with Pearson eText Access Code for Advertising & IMC: Principles and Practice
| By: | Sandra Moriarty;Nancy Mitchell;Charles Wood;William Wells |
| Publisher: | Pearson Education (US) |
| eText ISBN: | 9780135836064 |
| Edition: | 11 |
| Copyright: | 2020 |
| Format: | Online Resource |
Expires on May 16, 2027
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For advertising courses.
Increase the relevancy and effectiveness of marketing communications
Advertising & IMC: Principles and Practice presents the strategic use of communications to engage various types of consumers. The text covers advertising, PR, direct marketing, promotion, and more. It uses examples of award-winning brand campaigns, expert contributions, and enduring principles to show students how to execute integrated marketing communications (IMCs).
And with a new author, the 11th Edition features a significant reorganization and revision of the material. Students will see different marketing communications in action and how they all work together to better connect with customers.