Services Marketing eBook Rental
| By: | Chitty, William; D'Alessandro, Steven; Gray, David; Hughes, Andrew |
| Publisher: | Oxford University Press Australia & New Zealand |
| Print ISBN: | 9780190303167 |
| eText ISBN: | 9780190312800 |
| Edition: | 2 |
| Copyright: | 2019 |
| Format: | Reflowable |
Expires on Nov 12, 2026
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Services Marketing, second edition, helps readers develop a practical understanding of services marketing through a problem-based, hands-on learning approach. It includes industry examples that highlight services marketing in action, and contemporary case studies that encourage reflection and the application of theory to real-life situations. With a focus on current theory and practice, this text explores marketing opportunities that arise from service-based economies and shows readers the need for services marketing in creating customer value.