Back to results
Cover image for book Mass Communication Theory

Mass Communication Theory

Foundations, Ferment, and Future
By:Stanley J. Baran; Dennis K. Davis
Publisher:Oxford University Press Academic US
Print ISBN:9780190942779
eText ISBN:9780190942786
Edition:8
Copyright:2021
Format:Reflowable

eBook Features

Instant Access

Purchase and read your book immediately

Read Offline

Access your eTextbook anytime and anywhere

Study Tools

Built-in study tools like highlights and more

Read Aloud

Listen and follow along as Bookshelf reads to you

Accessible, balanced, and enhanced by vivid examples and graphics, this market-leading text has introduced thousands of young scholars to the discipline over two decades. Mass Communication Theory: Foundations, Ferment, and Future, Eighth Edition, provides a complete and detailed overview of mass communication theory to the present, offering thorough, up-to-date, and effective coverage of both social science and cultural theories.