Mass Communication Theory
Foundations, Ferment, and Future| By: | Stanley J. Baran; Dennis K. Davis |
| Publisher: | Oxford University Press Academic US |
| Print ISBN: | 9780190942779 |
| eText ISBN: | 9780190942786 |
| Edition: | 8 |
| Copyright: | 2021 |
| Format: | Reflowable |
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Accessible, balanced, and enhanced by vivid examples and graphics, this market-leading text has introduced thousands of young scholars to the discipline over two decades. Mass Communication Theory: Foundations, Ferment, and Future, Eighth Edition, provides a complete and detailed overview of mass communication theory to the present, offering thorough, up-to-date, and effective coverage of both social science and cultural theories.