Strategic Media Relations in the Age of Information
An Evidence-Based Approach| By: | Dustin W. Supa; Lynn M. Zoch |
| Publisher: | Oxford University Press Academic US |
| Print ISBN: | 9780190844271 |
| eText ISBN: | 9780197531136 |
| Edition: | 0 |
| Format: | Reflowable |
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Grounded in history, theory, and empirical research studies, Strategic Media Relations in the Age of Information: An Evidence-Based Approach presents a clear and accessible overview of the modern practice of media relations. It focuses primarily on the development and strategic execution of media relations programs across a wide variety of organizations.