Globalizing Ideal Beauty
Women, Advertising, and the Power of Marketing| By: | D. Sutton |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230611740 |
| eText ISBN: | 9780230100435 |
| Edition: | 0 |
| Copyright: | 2009 |
| Format: | Page Fidelity |
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Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.