Practical Pricing
Translating Pricing Theory into Sustainable Profit Improvement| By: | M. Calogridis |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230614604 |
| eText ISBN: | 9780230102347 |
| Edition: | 0 |
| Copyright: | 2010 |
| Format: | Page Fidelity |
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This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.