Media Literacy and Semiotics
| By: | E. Gaines |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230108271 |
| eText ISBN: | 9780230115514 |
| Edition: | 0 |
| Copyright: | 2010 |
| Format: | Page Fidelity |
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Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.