Soft Power in China
Public Diplomacy through Communication| By: | J. Wang |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230108622 |
| eText ISBN: | 9780230116375 |
| Edition: | 0 |
| Copyright: | 2011 |
| Format: | Page Fidelity |
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This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.