Direct Sales and Direct Faith in Latin America
| By: | P. Cahn |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230112490 |
| eText ISBN: | 9780230118904 |
| Edition: | 0 |
| Copyright: | 2011 |
| Format: | Page Fidelity |
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Table of Contents
Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Peter S. Cahn demonstrates that the quasi-religious commission of self-empowerment accounts for the explosive growth of commission-based sales in the developing world.