Brand Storming
Managing Brands in the Era of Complexity| By: | M. Fioroni; G. Titterton |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230222434 |
| eText ISBN: | 9780230233515 |
| Edition: | 0 |
| Copyright: | 2009 |
| Format: | Page Fidelity |
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We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.