Scenario Planning - Revised and Updated
The Link Between Future and Strategy| By: | Mats Lindgren; H. Bandhold |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230579194 |
| eText ISBN: | 9780230233584 |
| Edition: | 0 |
| Copyright: | 2009 |
| Format: | Page Fidelity |
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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.