Surfing the Global Tide
Automotive Giants and How to Survive Them| By: | M. Wynn-Williams |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230579248 |
| eText ISBN: | 9780230233591 |
| Edition: | 0 |
| Copyright: | 2009 |
| Format: | Page Fidelity |
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Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.