Sensory Marketing
| By: | B. Hultén; N. Broweus; M. van Dijk; Marcus van Dijk |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230576575 |
| eText ISBN: | 9780230237049 |
| Edition: | 0 |
| Copyright: | 2009 |
| Format: | Page Fidelity |
Lifetime - $93.74
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.