The Global Corporate Brand Book
| By: | M. Morley |
| Publisher: | Springer Nature |
| Print ISBN: | 9781403996633 |
| eText ISBN: | 9780230239456 |
| Edition: | 0 |
| Copyright: | 2009 |
| Format: | Page Fidelity |
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The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.