Beyond Hofstede
Culture Frameworks for Global Marketing and Management| By: | Cheryl Nakata |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230202399 |
| eText ISBN: | 9780230240834 |
| Edition: | 0 |
| Copyright: | 2009 |
| Format: | Page Fidelity |
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Table of Contents
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.