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Cover image for book Marketing the Populist Politician

Marketing the Populist Politician

The Demotic Democrat
By:R. Busby
Publisher:Springer Nature
Print ISBN:9780230522275
eText ISBN:9780230244283
Edition:0
Copyright:2009
Format:Page Fidelity

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Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK.