Place Branding
Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced| By: | R. Govers; F. Go |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230230736 |
| eText ISBN: | 9780230247024 |
| Edition: | 0 |
| Copyright: | 2009 |
| Format: | Page Fidelity |
Lifetime - $74.99
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.