Luxury Online
Styles, Systems, Strategies| By: | Uché Okonkwo |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230555365 |
| eText ISBN: | 9780230248335 |
| Edition: | 0 |
| Copyright: | 2010 |
| Format: | Page Fidelity |
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This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.