Media, Organizations and Identity
| By: | Lilie Chouliaraki |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230515512 |
| eText ISBN: | 9780230248397 |
| Edition: | 0 |
| Copyright: | 2010 |
| Format: | Page Fidelity |
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The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.