Strategies of Multinationals in Central and Eastern Europe
Innovation Systems and Embeddedness| By: | Yordanka Chobanova |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230230552 |
| eText ISBN: | 9780230250956 |
| Edition: | 0 |
| Copyright: | 2009 |
| Format: | Page Fidelity |
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The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.