Marketing Through Turbulent Times
| By: | Jenny Darroch |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230237308 |
| eText ISBN: | 9780230251182 |
| Edition: | 0 |
| Copyright: | 2010 |
| Format: | Page Fidelity |
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Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.