Storytelling in Organizations
From Theory to Empirical Research| By: | Kenneth A. Loparo |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230230682 |
| eText ISBN: | 9780230271753 |
| Edition: | 0 |
| Copyright: | 2009 |
| Format: | Reflowable |
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Table of Contents
Storytelling in organizations is a notion that encompasses both the stories that the organization produces and the ones told by its members. It provides both an in-depth treatment of the literature on narratives, stories and storytelling and an extensive empirical case from an American banking institution.