Industrial Design, Competition and Globalization
| By: | G. Rusten |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230203495 |
| eText ISBN: | 9780230274037 |
| Edition: | 0 |
| Copyright: | 2010 |
| Format: | Page Fidelity |
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Table of Contents
Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.