Big Business, Big Responsibilities
From Villains to Visionaries: How Companies are Tackling the World's Greatest Challenges| By: | A. Wales; M. Gorman; D. Hope |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230243958 |
| eText ISBN: | 9780230281486 |
| Edition: | 0 |
| Copyright: | 2010 |
| Format: | Page Fidelity |
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Big business is often seen as the villain in terms of the environment or social wellbeing. But some leading businesses are becoming leaders in the fight against climate change and protectors of human rights. This book explains why this is now a core part of strategy and not just philanthropy for these businesses.