The Visionary Package
| By: | Herbert M. Meyers; Richard Gerstman |
| Publisher: | Springer Nature |
| Print ISBN: | 9781403906779 |
| eText ISBN: | 9780230286917 |
| Edition: | 0 |
| Copyright: | 2005 |
| Format: | Page Fidelity |
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The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.