International Marketing in the Network Economy
A Knowledge-Based Approach| By: | F. Kohlbacher |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230515703 |
| eText ISBN: | 9780230288362 |
| Edition: | 0 |
| Copyright: | 2007 |
| Format: | Page Fidelity |
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The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.