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Cover image for book Marketing Competences and Strategic Flexibility in China

Marketing Competences and Strategic Flexibility in China

By:Y. Wang; R. Li-Hua
Publisher:Springer Nature
Print ISBN:9780230013506
eText ISBN:9780230288607
Edition:0
Copyright:2007
Format:Page Fidelity

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Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.