Ernest Dichter and Motivation Research
New Perspectives on the Making of Post-war Consumer Culture| By: | S. Schwarzkopf |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230537996 |
| eText ISBN: | 9780230293946 |
| Edition: | 0 |
| Copyright: | 2010 |
| Format: | Page Fidelity |
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Table of Contents
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.