City Branding
Theory and Cases| By: | K. Dinnie |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230241855 |
| eText ISBN: | 9780230294790 |
| Edition: | 0 |
| Copyright: | 2011 |
| Format: | Page Fidelity |
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The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.