When Business Meets Culture
Ideas and Experiences for Mutual Profit| By: | B. Munoz-Seca |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230280168 |
| eText ISBN: | 9780230295117 |
| Edition: | 0 |
| Copyright: | 2011 |
| Format: | Page Fidelity |
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The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.