Back to results
Cover image for book When Business Meets Culture

When Business Meets Culture

Ideas and Experiences for Mutual Profit
By:B. Munoz-Seca
Publisher:Springer Nature
Print ISBN:9780230280168
eText ISBN:9780230295117
Edition:0
Copyright:2011
Format:Page Fidelity

eBook Features

Instant Access

Purchase and read your book immediately

Read Offline

Access your eTextbook anytime and anywhere

Study Tools

Built-in study tools like highlights and more

Read Aloud

Listen and follow along as Bookshelf reads to you

The cultural sector is gaining increasing importance in our economies, consistantly registering growth rates above average GDP. This book presents insights on how cultural institutions can find new perspectives in their management and provides ideas to hasten culture's role as an economic developer.