The Political Marketing Game
| By: | J. Lees-Marshment |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230537774 |
| eText ISBN: | 9780230299511 |
| Edition: | 0 |
| Copyright: | 2011 |
| Format: | Page Fidelity |
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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.