Japanese Consumer Dynamics
| By: | P. Haghirian |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230242869 |
| eText ISBN: | 9780230302228 |
| Edition: | 0 |
| Copyright: | 2011 |
| Format: | Page Fidelity |
Lifetime - $68.74
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.