Aesthetic Communication
| By: | O. Thyssen |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230245921 |
| eText ISBN: | 9780230304017 |
| Edition: | 0 |
| Copyright: | 2011 |
| Format: | Page Fidelity |
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This book deals with the organizational use of aesthetic means. Based on the idea that organizations are systems of communication, it is shown that consciously or not, organizations have always used aesthetic means to reinforce their communication.