Motoring the Future
VW and Toyota Vying for Pole Position| By: | Engelbert Wimmer |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230299559 |
| eText ISBN: | 9780230307810 |
| Edition: | 0 |
| Copyright: | 2012 |
| Format: | Page Fidelity |
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The crisis in the auto industry has resulted in a race between Volkswagen, as challenger, and Toyota, as tattered global market leader. Whether it is theGerman or theJapanese firm that takes pole position, the winner will change the balance of power in the automotive industry and lead the way to the automobiles of the future.