Housework and Housewives in American Advertising
Married to the Mop| By: | Jessamyn Neuhaus |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230114890 |
| eText ISBN: | 9780230337978 |
| Edition: | 0 |
| Copyright: | 2011 |
| Format: | Page Fidelity |
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An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.