Political Communication in Direct Democratic Campaigns
Enlightening or Manipulating?| By: | H. Kriesi |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230304895 |
| eText ISBN: | 9780230343214 |
| Edition: | 0 |
| Copyright: | 2011 |
| Format: | Page Fidelity |
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Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media coverage and the opinion formation of the public in three campaigns, this book argues that the campaigns are more enlightening than manipulating.