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Cover image for book Political Communication in Direct Democratic Campaigns

Political Communication in Direct Democratic Campaigns

Enlightening or Manipulating?
By:H. Kriesi
Publisher:Springer Nature
Print ISBN:9780230304895
eText ISBN:9780230343214
Edition:0
Copyright:2011
Format:Page Fidelity

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Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media coverage and the opinion formation of the public in three campaigns, this book argues that the campaigns are more enlightening than manipulating.