Competitive Strategies
Managing the Present, Imagining the Future| By: | E. Valdani; A. Arbore |
| Publisher: | Springer Nature |
| Print ISBN: | 9781349337279 |
| eText ISBN: | 9780230354586 |
| Edition: | 0 |
| Copyright: | 2013 |
| Format: | Reflowable |
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This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.