Ethics in Marketing and Communications
Towards a Global Perspective| By: | M. McKinley |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230358553 |
| eText ISBN: | 9780230367142 |
| Edition: | 0 |
| Copyright: | 2012 |
| Format: | Page Fidelity |
Lifetime - $106.24
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.