Football and Management
Comparisons between Sport and Enterprise| By: | S. Soderman |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230391178 |
| eText ISBN: | 9780230391185 |
| Edition: | 0 |
| Copyright: | 2013 |
| Format: | Reflowable |
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What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.