Trust, Social Relations and Engagement
Understanding Customer Behaviour on the Web| By: | D. Padua |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230391246 |
| eText ISBN: | 9780230391253 |
| Edition: | 0 |
| Copyright: | 2012 |
| Format: | Page Fidelity |
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Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.