All Eyes East
Lessons from the Front Lines of Marketing to China's Youth| By: | M. Bergstrom |
| Publisher: | Springer Nature |
| Print ISBN: | 9780230120624 |
| eText ISBN: | 9780230393684 |
| Edition: | 0 |
| Copyright: | 2012 |
| Format: | Page Fidelity |
Lifetime - $62.49
eBook Features
Instant Access
Purchase and read your book immediately
Read Offline
Access your eTextbook anytime and anywhere
Study Tools
Built-in study tools like highlights and more
Read Aloud
Listen and follow along as Bookshelf reads to you
Details
Table of Contents
All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.