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Cover image for book Asia and Europe in the New Global System

Asia and Europe in the New Global System

Intercultural Cooperation and Competition Scenarios
By:S. Park; ‎S. Horn
Publisher:Springer Nature
Print ISBN:9781403904966
eText ISBN:9780230503069
Edition:1
Copyright:2003
Format:Page Fidelity

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This book examines the need for co-operation between Europe and Asia, particularly in view of China's accession to the WTO. It looks at the cultural implications for closer cooperation between the two parts of the world, exploring corporate culture and leadership in integration management through mergers and acquisitions. It then goes onto discuss whether the world is big enough for several cultures or whether further integration will result in homogenisation. The authors are leading researchers in the field of economic and cultural co-operation.