Sonic Branding
An Essential Guide to the Art and Science of Sonic Branding| By: | D. Jackson |
| Publisher: | Springer Nature |
| Print ISBN: | 9781403905192 |
| eText ISBN: | 9780230503267 |
| Edition: | 0 |
| Copyright: | 2003 |
| Format: | Page Fidelity |
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Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.