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Cover image for book Sense and Respond

Sense and Respond

The Journey to Customer Purpose
By:S. Parry; S. Barlow; M. Faulkner
Publisher:Springer Nature
Print ISBN:9781403945730
eText ISBN:9780230508149
Edition:0
Copyright:2005
Format:Page Fidelity

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The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. The customer is at the centre of the process and the organisation needs to respond in a holistic way so that the customer can impact on the design and delivery of products and processes. The book is based upon substantial research and practice by leading practitioners and heralds a paradigm shift in thinking on these issues.