The Sustainability Effect
| By: | A. Brady |
| Publisher: | Springer Nature |
| Print ISBN: | 9781403991713 |
| eText ISBN: | 9780230508484 |
| Edition: | 0 |
| Copyright: | 2005 |
| Format: | Page Fidelity |
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Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations.